False Advertising

Consumers should be able to rely on advertising and marketing to provide truthful descriptions of the products and services they are selling. If you purchased a good or service that did not live up to its advertised promises, or fell victim to a deceptive marketing mechanism, you may have a claim.

False Advertising Law

Federal and state law regulates the manner in which goods and services may be marketed. Companies cannot knowingly mislead consumers as to the nature of the products or services being advertised.

False advertising and other deceptive marketing techniques — such as bait-and-switch and misbranding — are illegal. False advertising also encompasses situations where companies entice customers to purchase their products by hiding important information in inconspicuous footnotes or fine print. This is especially true where the footnotes or fine print are used to contradict or disclaim the representations made in the headlines of the ad. As a consumer, you have rights, contact our Los Angeles false advertising lawyers.

At Los Angeles-based Kawahito Law Group, our firm helps individual consumers make their voices heard. While your claim as an individual may be too small to litigate, when taken together with the other victims of falsely advertising goods or services, your individual claim can be the catalyst for industry-wide change.

Common false advertising claims and deceptive marketing techniques include:

• Deceptive labeling
• False promises
• Bait-and-switch
• Hidden limits and fees
• Footnote disclaimers
• Unadvertised surcharges

Experienced Los Angeles False Advertising Lawyers

Contact our Los Angeles false advertising lawyers today, we vow to protect California consumers and can help you.